Title
Conduct a public hearing and consider approving an ordinance on first reading with the caption reading: An Ordinance of the City Council of the City of Pflugerville, Texas accepting and approving the Tourism Public Improvement District (TPID) final service plan for the district; assessment rate and assessment roll, appropriating $361,000 in revenue to the district for the Fiscal Year 2027; and to include in Fiscal Year 2027 the new Tourism Public Improvement District Special Revenue Fund providing other matters related to the subject.
Summary
The Pflugerville Tourism Public Improvement District is designed to strengthen and elevate tourism to Pflugerville, the Trail Capital of Texas, by increasing overnight stays and enhancing the overall visitor experience. Through strategic, focused investments directed by a Board of Directors of exclusively of hotel representatives within the District along with a representative from the Pflugerville Convention and Visitors Bureau (Pflugerville CVB). The plan ensures that tourism initiatives reflect the unique character and priorities of the Pflugerville hospitality community. The district will provide dedicated resources for Pflugerville to compete more effectively for leisure travelers, meetings and group events with dedicated resources to grow market share, support local businesses and generate sustained economic impact that benefits the entire Pflugerville community. The proposed PfTPID will supplement the existing use of local hotel tax for sales and marketing initiatives to generate additional business, group, event, and leisure travel to Pflugerville to generate increased lodging activities for the hotels within the District.
This item is supported by the economic and business development pillar and supports the community amenities and events pillar of the Strategic Plan.
Prior City Council Action
August 18, 2025 City Council Worksession included a presentation regarding Tourism Public Improvement Districts
May 26, 2026 City Council approved the format for a Tourism Public Improvement District Petition and Service Plan.
Deadline for City Council Action
08/11/2026
Funding Expected: Revenue _X_ Expenditure __ N/A __
Budgeted Item: Yes _X_ No __ N/A __
Budget Source: ____________
Budgeted Amount: __$361,000____
Amount: ________
1295 Form Required? Yes __ No _X_
Legal Review Required: N/A __ Required _X_ Date Completed: ___________
Supporting documents attached:
Pflugerville TPID Ordinance
Recommended Action
Approve the ordinance for the Tourism Public Improvement District (TPID) final service plan; assessment rate and assessment roll, appropriating $361,000 in revenue to the district for 2027; and amending the FY27 Budget to include the new Tourism Public Improvement District Special Revenue Fund.