Title
Approving Pflugerville the Trail Capital of Texas Branding.
Summary
The City Council unanimously supported a resolution proclaiming Pflugerville as the Trail Capital of Texas on July 25, 2023.
Branding of the Trail Capital of Texas campaign is a major component of the overall success. The branding will be used on various marketing collateral, incorporated into both digital and print media and parks and trail projects throughout the Pflugerville.The goal of the branding is to build an identity that clearly communicates the benefits of trails as a symbol of the city, encouraging public interest in the natural environment, healthy lifestyles and prioritizing connectivity and accessibility within the community.
The Parks and Recreation Commission reviewed four options at their meeting on Thursday, September 21st, their recommendation (option 2) is below.
Attached, we have provided all four options for your review. Option 2 is the recommendation from the Parks and Recreation Commission.
Trail Capital of Texas timeline:
Staff plans to follow the same steps and timeline the City of Kyle used to gain the Pie Capital of Texas title, signed by Governor Abbot two years ago.
1. First step is to show proof of concept.
o We used the benchmarking process through our master plan efforts to compare our trails offerings to others in the state.
2. Second step is to inform leadership of our intent.
o Through lunch and learn and presentations to PCDC, the Equity Commission, P&Z, Parks Commission and City Council we have updated elected and appointed officials of our findings and our plan to pursue the Trail Capital of Texas title.
3. Third step is to have City Council confirm and support our intent to pursue the title.
o City Council approved and recognized the pursuit of the Trail Capital of Texas program through a resolution proclaiming Pflugerville as the Trail Capital of Texas.
o Staff will continue to launch programs that support the pursuit, improvements, and maintenance on the trails, continuing our trail gap program, and continuing with our trail walking programs and events.
o Finalize Master Plan with Trail Capital of Texas branding concepts.
o We are currently at this step in our process: Finalize and seek approval on the Trail Capital of Texas Branding.
4. Work with Legal to pursue a trademark through the US Patient and Trade Office
o 2019 Kyle received their official trademark confirmation.
o Continue or expand programming, maintenance, and improvements.
5. Work with elected officials to have resolutions through Texas Senate and Texas House of Representative approved declaring Trail Capital of Texas
o City of Kyle did this with State Sen. Donna Campbell and State Rep. Erin Zwiener
o Depending on the timeline and election schedule our contacts would be State Sen. Sarah Eckhardt and State Rep. Sheryl Cole.
6. Once both bodies have passed the resolution, we would take to the Gov. office for Gov. Abbot to sign officially designating Pflugerville as the Trail Capital of Texas
o Gov. Abbot signed SCR 22 officially designating the City of Kyle as the Pie Capital of Texas
Prior City Council Action
City Council discussed the item at their lunch and learn on January 23, 2023 and supported a resolution proclaiming Pflugerville as the Trail Capital of Texas on July 25, 2023.
Deadline for City Council Action
There is no deadline for action.
Funding Expected: Revenue __ Expenditure __ N/A X
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1295 Form Required? Yes __ No X
Legal Review Required: N/A X Required __ Date Completed: ___________
Supporting documents attached:
Trail Capital of Texas Branding Options
Recommended Action
Approve the Trail Capital of Texas branding as recommended by the Parks and Recreation Commission.