Title
Discuss and consider action to approve the format for a Tourism Public Improvement District petition and service plan.
Summary
The City of Pflugerville is working with the Courtyard at Marriott Pflugerville and the Texas Hotel and Lodging Association on the formation of a Tourism Public Improvement District.
City Council's review and approval is requested on the terms of the Pflugerville TPID petition and plan. The Pflugerville Tourism Public Improvement District Service Plan is designed to strengthen and elevate tourism to Pflugerville, the Trail Capital of Texas, by increasing overnight stays and enhancing the overall visitor experience. Through strategic, focused investments directed by a Board of Directors of exclusively of hotel representatives within the District along with a representative from the Pflugerville Convention and Visitors Bureau (Pflugerville CVB), the plan ensures that tourism initiatives reflect the unique character and priorities of the Pflugerville hospitality community. The proposed district will provide dedicated resources for Pflugerville to compete more effectively for leisure travelers, meetings and group events with dedicated resources to grow market share, support local businesses and generate sustained economic impact that benefits the entire Pflugerville community. The proposed PfTPID will supplement the existing use of local hotel tax for sales and marketing initiatives to generate additional business, group, event, and leisure travel to Pflugerville to generate increased lodging activities for the hotels within the District.
The annual assessment rate for all hotel properties within the District shall be two percent (2%) of taxable hotel room night sales. The assessment shall only apply to room-night sales which are subject to local hotel occupancy tax under Texas state law. If a room-night rental transaction is exempt from local hotel occupancy tax, it is also exempt from the application of the PfTPID assessmen...
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