Title
Review and consider action on selection of the successful bidder for PCDC Rebranding and Brand Identity Strategy Services.
Summary
The PCDC rebranding and brand identity initiative is intended to establish a clear, compelling, and unified identity for Pflugerville’s economic development organization that reflects the community’s evolving economic and workforce priorities. The initiative builds upon the strategic direction established through PCDC CED’s 3.0, the Workforce Study, and Aspire 2040, which emphasize strengthening Pflugerville’s economic competitiveness, attracting and retaining quality employers and talent, supporting business growth, and positioning the community for long-term prosperity.
Professional branding services will help translate these strategic priorities into a cohesive brand identity, messaging framework, and market position that can effectively communicate Pflugerville’s value proposition to businesses, site selectors, developers, investors, residents, and workforce partners. The resulting brand will provide PCDC with a consistent platform to support business recruitment, business retention and expansion, talent attraction, and broader economic development initiatives.
Budgeted Item: N/A__x__Yes __ No__
Legal Review Required: N/A _x_ Required __ Date Completed:
Staff Recommendation
Staff recommend approval.
Supporting Documents
N/A
Drafter
Jerry W. Jones Jr., Executive Director