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File #: 2025-0804    Version: 1 Name:
Type: Agenda Item Status: Discuss only
File created: 10/14/2025 In control: City Manager Office
On agenda: 10/14/2025 Final action:
Title: Discussion regarding “Energizing the Core: A Downtown Pflugerville Study.”
Attachments: 1. Energizing The Core Report

Title

Discussion regarding “Energizing the Core: A Downtown Pflugerville Study.”

 

Summary

As the Downtown East project is developed and Downtown Pflugerville expands, there is potential for other properties in the downtown core to undergo transformation. Hayat Brown conducted an analysis of Downtown Pflugerville, outlining how future investments can support the City Council’s goals of enhancing both the sense of place and economic vitality in the historic city center.

 

This item supports Action 3.1 of the Community Amenities and Events pillar of Council’s Strategic Action Plan. Action 3.1 is to “activate and revitalize downtown as a truly unique destination.” This study also supports goals outlined in the Aspire 2040 Comprehensive Plan in support of fiscal resiliency, and prioritizing infill development in Downtown to create an authentic, walkable mixed use live/work/shop/play designation.

 

Prior City Council Action

November 26, 2024 - Council approved a professional services agreement with Hayat Brown in the amount of $145,184 for advisory services and an assessment of redevelopment opportunities within the core of Downtown Pflugerville, and authorized the City Manager to execute the same.

 

Supporting documents attached:

Energizing The Core Report

 

Recommended Action

Discuss only.