Title
Approving an ordinance on second reading with the caption reading: An ordinance of the City Council of the City of Pflugerville, Texas Code of Ordinances, by adopting a trademark usage fee policy; providing a cumulative clause; repealing all ordinances to the extent they are in conflict with the amended sections; providing for severability; and providing for an effective date.
Summary
The City Council discussed the City of Pflugerville Brand Guidelines document in a worksession on October 28, 2018 as the City owns licensed trademarks for the City logo, the Pf Oval, the City Seal and the phrase Between a Rock and a Weird Place ™. Over time, these logos and phrases have been used by community groups, businesses and other entities to represent Pflugerville. The City of Pflugerville Brand Guidelines provide an outline for the permitted uses of the trademarks and outlines the appropriate colors, fonts, and graphical uses of the City’s patented and trademarked graphics.
Since the work session, the following adjustments were made to the file:
· The oval PF sticker will only be permitted in black and white.
· The font and style of Between a Rock and a Weird place will be strictly limited to designs approved by the City of Pflugerville.
· Recognizing that the value of the trademark increases the more it is used, the City will encourage uses that are aligned with the City’s image and brand and work with the City’s legal team to prohibit any sues that are in conjunction with:
• criminal behavior
• tobacco products
• sexually oriented products or services
• undergarments
• political parties or organizations
• obscene acts, gestures or words
• sale or use of illegal drugs or paraphernalia
• any illegal act unless depicted in a Public Service Announcement for health, safety or welfare of the community
• online gambling and/ or games of chance
• firearms/weapons
• ...
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